Nielsen is expanding its eCommerce measurement solution to the US market, to serve the needs of both retailers and manufacturers. The solution will be integrated into Nielsen's current measurement services and will be available to US clients later this year.
    Karen FichukNielsen already has existing eCommerce measurement capabilities in eight markets globally, to offer an understanding of disrupters such as grocery delivery services, direct to consumer brands, and fragmentation, and provide a total view of the consumer. The solution is made up of a combination of Nielsen retail data ‘cooperators’ - across a spectrum of channels ranging from pure play, club, mass, specialty, drug, and food; multiple consumer-sourced data sets; and demand related analytics.
    Through the analysis of consumer purchase receipts received by e-mail and direct consumer reporting, the service also provides insights into specific product sales and trends at online retailers.
    Karen Fichuk (pictured), President, North America, comments: ‘While we have been helping clients understand the eCommerce landscape by developing strategies and marketing solutions, having the ability to share with clients how they are doing against their competitors and in various channels is something that has been years in the making. This marks an important milestone in our mission to create a 'total consumer' measurement solution that captures both our clients' large mature channels integrated with their growth channels.’

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