Nielsen在美国扩张电子商务测量解决方案

本文被浏297次

    Nielsen is expanding its eCommerce measurement solution to the US market, to serve the needs of both retailers and manufacturers. The solution will be integrated into Nielsen's current measurement services and will be available to US clients later this year.
    Karen FichukNielsen already has existing eCommerce measurement capabilities in eight markets globally, to offer an understanding of disrupters such as grocery delivery services, direct to consumer brands, and fragmentation, and provide a total view of the consumer. The solution is made up of a combination of Nielsen retail data ‘cooperators’ - across a spectrum of channels ranging from pure play, club, mass, specialty, drug, and food; multiple consumer-sourced data sets; and demand related analytics.
    Through the analysis of consumer purchase receipts received by e-mail and direct consumer reporting, the service also provides insights into specific product sales and trends at online retailers.
    Karen Fichuk (pictured), President, North America, comments: ‘While we have been helping clients understand the eCommerce landscape by developing strategies and marketing solutions, having the ability to share with clients how they are doing against their competitors and in various channels is something that has been years in the making. This marks an important milestone in our mission to create a 'total consumer' measurement solution that captures both our clients' large mature channels integrated with their growth channels.’
    Source:mrweb.com.

相关阅读
DRG收购健康计划数据公司Adaptive[2016-03-02]
MFour测试DIY移动调查万森娱乐电脑网页版[2016-03-02]
Millward Brown和GutCheck合作推出Pre-LinkNow定性研究工具[2016-03-02]
Millward Brown收购Analytics Quotient[2016-03-01]
眼动追踪万森娱乐电脑网页版公司Tobii2015年增势迅猛[2016-03-01]
Rakuten收购Manifest[2016-03-01]