Millward Brown和GutCheck合作推出Pre-LinkNow定性研究工具


    Millward Brown has partnered with on-demand online community specialist GutCheck to launch a qualitative tool called Pre-LinkNow, which offers a copy-testing framework to help marketers better understand ad performance.
    Heath GreenfieldThe partnership combines Millward Brown`s Link ad research suite of tools with GutCheck`s community methodology, to enable clients to analyze consumer feedback at every stage of creative development - from storyboard to final cut. The firms say they have plans to roll out Pre-LinkNow across 26 countries.
    Heath Greenfield (pictured), Millward Brown`s EVP, Strategy & Corporate Development, comments: `We are pleased to team with GutCheck on this unique solution for marketers. Pre-LinkNow is a great addition to Millward Brown`s creative development suite and quick-turn offers, and helps marketers quickly and cost-effectively complement quantitative learnings with the voice of their consumers`.

Millward Brown收购Analytics Quotient[2016-03-01]